The UK’s first egg health brand, OVA has recently launched at Boots and TheOvaCo.com. OVA is an egg and sperm health brand created to help support men and women on their baby making journey. As many couples are faced with the challenges of infertility, they still need to consult their doctors and follow a healthy lifestyle but OVA will provide additional help for would-be parents to be proactive with their fertility and reproductive health. 

All prices are correct at time of publishing.

The OVAdue solution

Launching with four hero supplements, OVAHer (Fertility & Pregnancy Support), OVAHim (Advanced Sperm Support), OVAPlus (Advanced Hormonal Support) and OVAOmega (Reproductive Vegan Omega 3), each supplement has been carefully designed, and rigorously tested, to support and improve egg health, sperm quality and better overall reproductive health. Priced from £19.99 per cycle and are available to purchase nationwide from Boots stores, Boots.com and theovaco.com. 

The full OVA range is third-party tested, gluten free, pregnancy safe and is B-Corp certified.  

OVAHer Fertility & Pregnancy Support is a modern take on a prenatal – but better. Designed with 26 transformational nutrients such as Choline, Folate, high strength Vitamin D & Magnesium.   It has been formulated to be taken in the 3 months leading up to trying to conceive or egg freezing to enhance egg quality and ovarian reserve, throughout all nine months of pregnancy to support implantation and baby’s foetal development, and postpartum to fast track hormonal recovery.

OVAHer – Fertility & Pregnancy Support – Ova

OVAHim Advanced Sperm Support is sperm health simplified, because trying to conceive can be a team sport.  In addition to enhancing sperm motility (speed), count (volume) and morphology (shape), the 27 scientifically backed bioavailable nutrients also support energy levels, immune function and help maintain healthy testosterone levels. 

OVA OVAHim Advanced Sperm Support 56 Capsules – Boots

OVAPlus Advanced Hormonal Support works with your cycle, not against it.  Formulated for those with PCOS, Endometriosis or those who are coming off hormonal contraception, going through egg freezing or turning to IVF.  Using a unique blend of 7 stand-out nutrients proven to support hormonal imbalances, encourage regular cycles, support symptoms of PCOS & Endo and improve egg and embryo quality and IVF success rates.

OVA OVAPlus Advanced Hormonal Support 56 Capsules – Boots

OVAOmega Reproductive Vegan Omega 3 is a sustainably sourced, ocean-approved vegan omega-3 derived from a potent and pure form of algae.  Delivering a high dose of DHA to regulate hormones in ovulation, encourage follicle development, increase blood flow to the uterus and reduce inflammation (particularly good for conditions like PCOS and endometriosis).

For the guys — this DHA is crucial in maintaining healthy sperm function and improving sperm quality.

OVA OVAOmega Reproductive Vegan Omega-3 DHA 28 Capsules – Boots

How OVA was conceived

Founded by Net-A-Porter Alumni’s, former Beauty & Health Editor, Danielle Fox-Thomas and a former Beauty & Wellness buyer, Kat Lestage.  Two women — one oversharing Brit and one gutsy American, both equally obsessed — and frustrated — with the state of the women’s health supplement space.  Refusing to let it go, they joined forces with one clear mission in mind — to deliver high quality fertility and prenatal formulas without the sky-high mark-up.  Having both faced the challenges of fertility through recurrent miscarriage and IVF, they turned their plights into a plan and set about developing products and a brand that could hand hold women through every stage of their reproductive health.  They call it ‘Big Sister Energy’.

Danielle Fox-Thomas, Co-Founder and Chief Egg Officer, comments, “As an IVF connoisseur, I quickly understood the importance of supplementing with the right nutrients in their most bioavailable forms alongside fertility treatment to improve my chances of having — and carrying — a healthy baby to term.  I wanted to marry the very best in reproductive health and nutritional science together and create supplements that were both results driven and accessible.  At OVA, we believe fertility isn’t a privilege, but a right for all.”

Kat Lestage, Co-Founder and Chief Ova Officer, comments, “There is a very clear gap in the market for a modern yet accessible reproductive health brand like OVA, where it simplifies the science of pre-conception and pregnancy and delivers on efficacious products that better serve today’s prenatal consumer.  We truly believe that this human + scientific approach to women and men at every stage of their fertility journey is a game-changer and could forever change how we talk, think and approach egg and reproductive health.  We’re here to make baby-making better”.

Images provided by Maven Communications Limited