Many of us have our favourite go to fragrances – we feel comfortable and it lifts our spirits. But if you fancy a change, check out The Perfume Shop predictions for 2025 scent trend by Karla Woolley, Head of Buying. She also highlights the shifts in consumer preferences and sustainability initiatives. 

All prices are correct at time of publishing.

The Cherry on the Top 

2024 saw the popular rise of rich cherry tones and this continues into the new year. The cherry may still be on the top but it has fruity competition with the berry .

Karla states  “The year 2025 is expected to continue to see the rise of berry notes in perfumes, as seen in launches such as cherry-infused YSL Black Opium Over Red and raspberry-focused Lancôme La Vie Est Belle Elixir”. 

Black Opium Over Red’s base note of dark black coffee is topped with a sweet blast of cherry accord. 50ml at £96

Yves Saint Laurent Black Opium Over Red Eau de Parfum Spray | The Perfume Shop

Banana Republic’s Dark Cherry & Amber combines juicy black cherries with a woody fragrance at an affordable price of £28.99 for 75ml

Banana Republic Dark Cherry & Amber Eau de Parfum Spray | The Perfume Shop

La Vie Est Belle L’Elixir is berry nice with raspberry accord. 50ml at £105.00

Lancôme La Vie Est Belle L’Elixir Eau de Parfum Spray | The Perfume Shop

All the Single Notes

Karla also predicts “Single-note perfumes featuring elements like vanilla or rose are also anticipated to gain traction, celebrated for their simplicity and allure.” 

Warm notes of vanilla dominate in the floral scent of Gucci Flora Gorgeous Orchid 50ml for £95.00

Gucci Flora Gorgeous Orchid Eau de Parfum Spray | The Perfume Shop

Wrap up in a cozy vanilla blanket – Floral Street Wild Vanilla Orchid.  Try a 10ml tester for £29.00 

Floral Street Wild Vanilla Orchid Eau de Parfum Spray | The Perfume Shop

The sensual rose note blooms in Absolus Allegoria Rose Amira. 125ml for £164.00

Guerlain Absolus Allegoria Rose Amira Eau de Parfum Spray | The Perfume Shop

Gourmand Fragrances – rich food for the olfactory senses 

Karla anticipates “Gourmand and elixir fragrances to remain highly sought after in 2025, Exciting new exclusives are also on the horizon. Long-lasting formulas, particularly elixirs, are set to dominate the market, alongside innovative scents that incorporate a distinctive, effervescent fizz.”

Exquise Tentation’s top notes are reminiscent of caramelized treats, heart notes of creamy and nutty accords with the sweet smell of vanilla at its base. 100ml for £120.00 

L’Atelier Parfum Exquise Tentation Eau de Parfum Spray | The Perfume Shop

Gaultier Divine starts with a salty kiss and ends with sweet meringue. 50ml £88.00

Jean Paul Gaultier Gaultier Divine Eau de Parfum Spray | The Perfume Shop

The elixir of love is Ellie Saab Elixir Love – a manifesto to love that lingers like an unforgettable potion. 50ml £70.00

Elie Saab Elixir Love Eau de Parfum Spray | The Perfume Shop

Layer Up!
No, we are not talking about layering clothes to keep warm, this is fragrance layering to create your own signature scent. Karla explains “Layering continues to be a significant trend as customers express their creativity and personality through layering their favourite scents resulting in their own unique scent profile.” 

To make layering easier, Pure Musc has been calibrated as the base layer to complement every Narciso Rodriuez For Her fragrances. 50ml £92.00

 Narciso Rodriguez For Her Pure Musc Eau de Parfum Spray | The Perfume Shop

Affordable and convenient body mists are perfect for layering.

Technology and Innovation
“Technology is reshaping the perfume industry, with innovations like AI-assisted sustainable creations taking center stage. One example is Prada Paradoxe Virtual Flower, where AI replicates floral ingredients to reduce reliance on natural resources, marking a significant step forward for sustainability in perfume production”

50ml £97.00

Prada Paradoxe Virtual Flower Eau de Parfum Refillable Spray | The Perfume Shop

Sustainability

Sustainability with more refillable, vegan, and eco-friendly options.

Chloe Rose Naturelle is formulated with 100% natural origin fragrance, comes in a bottle made of 25% & packaging made of 40% recycled materials and has a 100ml refillable bottle. 50ml at £98.00 

Chloé Rose Naturelle Eau de Parfum Spray | The Perfume Shop

Floral Street’s 50ml & 100ml cruelty free vegan perfumes are packaged in reusable, recyclable and biodegradable pulp packaging.They use responsible sourced ingredients in their fragrances which are fully traceable. 

They also come in 10ml at £29.00 so you can try before committing to a larger bottle.

Floral Street Wonderland Peony Eau de Parfum Spray | The Perfume Shop
Sustainability is a focus with The Perfume Shop offering:

Bottle Recycling Service; customers who participate receive 15% off their next purchase while contributing to tree-planting projects in Kenya with their planting partner Veritree. 

Refillable packaging and sustainably sourced ingredients are expected to play an even larger role in the coming year. 

Pop Culture and Social Media
Social media and pop culture continue to influence shopping trends. Platforms like TikTok, with hashtags such as #PerfumeTikTok, boasting over 2.3 million posts, have created thriving communities of perfume enthusiasts. Alongside this, celebrity perfume launches, including Billie Eilish’s fragrance line and Ariana Grande’s collection, have captured the attention of younger audiences due to their rise in fame through music and films alike.

Billie Eilish 50ml £42.00

Billie Eilish Eilish Fragrance Eau de Parfum Spray | The Perfume Shop

Cloud 50ml £45.00

 Ariana Grande Cloud Eau de Parfum Spray | The Perfume Shop

Seasonal and Demographic Shifts
Karla ends with “While traditional seasonal preferences have aligned lighter scents with summer and deeper, warming notes with winter, these conventions are shifting. Increasingly, consumers wear their preferred scents year-round, emphasising individuality over seasonal norms. Gen Z and Alpha generations are particularly influential, driven by social media platforms like TikTok, where viral trends have a considerable impact on purchase choices.”

Images provided by The Perfume Shop via Mavern PR