Presented at London Fashion Week, the fashion brand Helen Anthony showcased their AW25 collection featuring both menswear and womenswear. Here we are focusing on their menswear collection.

Inspired by the twin personalities of Gemini, the collection is a deep appreciation for contrast—two opposing yet complementary forces within each piece telling a story of duality in every stitch and intricate detailing. Merging tradition with modernity, structure with fluidity, all harmoniously together. 

At the rudimental level, the collection is a homage to the timeless and meticulous tailoring techniques that Anthony has become so renowned for, and yet aesthetically it is an expression of boundary breaking, freedom and gender diversity. 

The colour palette ranges from the bright bold hues to the more conventional greys and blacks.

Prints featured include the country classic Prince of Wales check and the smart city pinstripe.

Strong shoulders on oversized jackets update the double breasted style.

Luxurious British fabrics, such as cashmere, velvet, leather and wool enhance the collection’s richness and have been beautifully rendered into strong tailored silhouettes.

Voluminous long coats keep  those cold chilly days at bay.

The style of trousers range from baggy to the slim fitted flared.

About Helen Anthony 

Founded in 2015 by tailor and designer Naeem Anthony, the brand name is a portmanteau of Naeem’s surname and the first name of his great grandmother, Helen Thomas. She was the first to champion Naeem’s talents and to teach him basic tailoring skills. Contemporary, sharp, and daring, yet retaining the essential classic elements of fine tailoring, Helen Anthony’s aesthetic projects a striking individualism using bold colours and patterns presented in an array of luxury natural fibres woven in the UK.

The brand has recently opened its flagship store on Conduit Street, Mayfair, London W1S 2GB. The three-story flagship serves as a hub for creativity, offering customers an immersive experience that highlights the brand’s commitment to quality, sustainability, and innovation.

Website is HOME | HELEN ANTHONY

Photo credits – Irina Zakharova @izakhimage

PR: Cassel Consultancy