Founders and Designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa of Noon By Noor unveiled their Autumn Winter 2025 collection in a salon-style presentation during London Fashion Week. This season, the designers of Noon by Noor reflect on the interplay between structure and fluidity, heritage and modernity, drawing inspiration from Bahrain’s architectural landscape—specifically, the striking work of Swiss architect Christian Kerez, whose multi-storey car parks in the historic city of Muharraq in Bahrain seamlessly transform into communal spaces for art, culture and movement.

Colour palette is chic tones of black, caramel and earth shadow with pieces of zesty citrine, dust and ice to brighten the collection.

Precision tailoring takes centre stage, with sculptural jackets, draped bodices, and sliced silhouettes that subtly reveal slivers of skin. Dresses and skirts follow suit, exuding boldness, drama, and cinematic allure, all carefully crafted in the brand’s atelier.

The silhouettes are strong, sharp, and simple to define proportions, focusing on shoulders, waists, and fabric manipulation, using drapes to create volume in unexpected ways.

Fabrics used are double crepe, polyester, tweeds, bonded wool, silks, viscose, cotton drill,  cottons and tulle.

Embellishments are minimal but impactful. The designers turned to fabric itself for embellishment, employing a technique of stripping and fraying wool tweeds and reapplying them onto tulle to create a new, lightweight fabric. This innovative approach brings texture and depth to dresses and separates, adding a sense of movement and fluidity to each piece.

The collection is a study of balance where craft meets technology, and ideas evolve rather than conclude. “Each look was designed to whisper quietly yet make a bold statement—defined, precise, unmistakably Noon By Noor.”

Photography Alberto Maddaloni

PR L52 Communications

Website Noon By Noor Official Website | Women’s RTW Designer Clothing

Instagram @noonbynoor