Amplified Beauty is the first Aboriginal-owned luxury beauty brand from Australia and its ethos is rooted in empowerment, inclusivity and sustainability. Founded by makeup artist Shahna Smith, Amplified Beauty is designed to complement all skin tones and types. 

All prices are correct at time of publishing

Liquid to Matt Lipstick Range is £45.00 and available in 8 shades.  A velvety liquid-to-matt formula is said to be kiss-proof and waterproof, staying in place no matter what your day (or night) has in store. All shades have a sweet watermelon scent. The lip-perfecting applicator ensures a smooth, precise application every time so no need for a lip liner. And  this versatile liquid-to-matte lipstick can be used as a cream blush, liquid eyeshadow, or eyeliner for a monochromatic look.

Smooth Operator Lip Balm Range £30.00. Available in 5 shades, this lip balm delivers a vibrant pop of colour while providing hydration and comfort. Shea Butter to deeply moisturise, Hyaluronic Acid to plump and hydrate, and Vitamin E to soothe and protect. 

Pre order only:

Let’s Get Rough Lip Scrub £30.00

Packed with Native Australian powerhouses:

Red Velvet Oil- A rich source of lycopene and essential fatty acids, this upcycled antioxidant oil helps smooth, protect, and revitalise the lips. It strengthens the skin barrier, boosts natural glow, and reduces signs of environmental stress.

Native Raspberry extract -A bioactive botanical bursting with flavonoids, amino acids, and organic acids. Known for its anti-aging, anti-inflammatory, and collagen-supporting powers, it helps soothe, hydrate, and brighten lips while improving elasticity and tone.

Plus a hit of Arabica Coffee for a sweet, stimulating polish -Finely ground for a gentle yet effective exfoliation. It buffs away dry, flaky skin and boosts microcirculation, leaving your lips visibly plumper and naturally rosy.

And Caster Oil & Hemp Oil –  Deeply nourishing and rich in omegas, these oils replenish moisture, calm irritation, and reinforce your lips’ natural barrier for lasting softness and hydration.

Let’s Get Rough is used as a pre-lipstick prep or weekly lip detox—it buffs away dead skin and enhances your natural colour.

Sleepover With Benefits Lip Mask £52.00 – overnight lip treatment that does all the hard work while you sleep so you can rise and shine with a pout that’s plump, hydrated, and soft. Infused with Red Velvet Oil (Australia’s NEW upcycled antioxidant powerhouse from tomato seed), Macadamia Oil (a moisture-locking skin saviour), and Native River Mint—scientifically backed to regulate inflammation and soothe sensitive lips—this mask melts into your lips and gets to work while you dream.

Images by Trinity Guglielmucci and provided by SA Communications Ltd