Amsterdam-based designer JimmyPaul presented his AW26 collection,‘ROAM’, at London Fashion Week and unveiled a special collaboration with global cultural icon Pokémon in partnership with licensee company Difuzed, which enabled the development of the commercial collection.
Rooted in childhood nostalgia and the designer’s lifelong love of Pokémon, this Prêt-à-Porter collection is an immersive journey through the DNA of the JimmyPaul brand, unfolding across 10 distinct “worlds,” each inspired by different Pokémon types, personalities, and visual languages. Drawing from JimmyPaul’s 30 favourite Pokémon, the collection translates character traits into sculptural silhouettes, playful textures, and bold colour stories.
For the fashion show, Jimmy Paul designed immersive “worlds,” each inspired by a specific Pokémon and reflecting a distinct facet of the brand’s DNA. For the Pokémon Centre collection, three of these imaginative worlds were carefully selected.
Pikachu takes center stage in this world, with looks inspired by Japanese workwear and the bold, vibrant energy of the 1980s. Graphic, confident, and unmistakably playful, this chapter celebrates the character’s enduring global appeal. This outfit is available now exclusively via PokémonCenter in the U.S, CA, UK, NZ and AU
Pikachu Workwear Jacket Pikachu Workwear Cap Pikachu Workwear Bag Pikachu Workwear Crop Hoodie
Eevee inspires a softer, yet equally confident narrative. Cottagecore romance, floral dreamscapes, and modern cute power merge to create a style that is gentle in palette but strong in expression. Finally, the kinetic energy of Mew two and Mew—a universe of pink hues, car racing influences, ’90s streetwear, and an aesthetic that is both bold and approachable, blending toughness with playful charm. Also available are the Mew Mini Bag & Mew Cap shown above.
The JimmyPaul x Pokémon collection is a joyful celebration, arriving as Pokémon marks 30years, offering Trainers a unique way to engage with a high-fashion vision reimagined for everyday wear. It is where creativity, pop culture, and couture intersect—inviting audiences to step into a universe both colourful and iconic.
Credits:
PR – Pop PR Group
Photography: Provided by pr agency POP PR
RACING FASHION 