Dr. Squatch, a US men’s grooming brand has just launched nationwide in Tesco stores and online, marking a major milestone for the brand’s UK expansion.​ Made in the USA and free from harsh ingredients, Dr. Squatch helps guys level up their routine with high-performance products and long-lasting scents

This UK launch reflects a broader shift in men’s personal care, with more shoppers seeking products made with naturally derived ingredients, distinctive scents and formulas that prioritise both performance and experience. Rather than treating grooming as an afterthought, today’s consumer is embracing a more holistic approach to hygiene. The brand brings its natural soaps and aluminium-free deodorants into the weekly shop for the first time, as demand grows for men’s personal care products with naturally derived ingredients and more distinctive scents. This makes purchasing the brand more accessible than ever as shoppers can pick up a selection of their products as part of their regular shop.

Jack Haldrup, founder of Dr. Squatch, had a problem with psoriasis and noticed there were no men’s personal care products in the space that were built for sensitive skin. Dr. Squatch began with natural cold process soap crafted around the idea that men deserve better-for-you products, made with no harmful ingredients and unique, manly scents. Made in the USA and free from harsh ingredients, Dr. Squatch helps guys level up their routine with high-performance products and long-lasting scents. 

Products available in Tescos are: Results for “Dr Squatch” – Tesco Groceries

All prices are correct at time of publishing

Dr. Squatch Natural Stick Deodorant RRP: £12

The aluminium-free formula is designed to keep you fresh with natural odour-fighting ingredients that work. Powered by Dr. Squatch’s Natural Odor-Squatching® System, it blends arrowroot for moisture absorption, charcoal for odour protection and postbiotics to help keep skin balanced. Squatch B.O. with natural deodorisers that work. Scents range from their signature Wood Barrel Bourbon, clean Coastal Mist, crisp Birchwood Breeze, fresh Rainforest Rapids or the tropical Coconut Castaway.  

Dr. Squatch Natural Soap Bar Wood Barrel Bourbon/Birchwood Breeze  RRP: £7

A cold process, medium-grit soap crafted with naturally derived oils to cleanse and gently exfoliate all skin types. Sustainably sourced and designed for a daily scrub, it’s a hardworking bar that leaves the skin feeling fresh, clean and seriously good smelling. 

Choose from: Wood Barrel Bourbon -Inspired by the rich scent of barrel-aged bourbon, it delivers warm oaky, spicy and smooth notes for a rugged shower experience. Features Jimmy Red Corn and sand for the medium grit.  Birchwood Breeze for a crisp woodsy smell. Features Birch bark and pumice for the medium grit.

Dr. Squatch Natural Soap Bar Coconut Castaway/ Coastal Mist/ Rainforest Rapids RRP: £7

A light grit soap for a gentle exfoliating feel. This dermatologically tested formula is suitable for all skin types and delivers a refreshing everyday cleanse with a smooth lather

Choose from:  Coconut Castaway – A tropical-inspired soap bar designed to leave you smelling like toasted coconut.  Featuring real coconut shred. Coastal Mist to smell like an ocean breeze. Features seaweed extract and sand for the light grit. Rainforest Rapids for a crisp jungle rainfall smell. Features Eucalyptus extract and pumice for the light grit.

Image provided by PR agency – SA Communications