Ayr is Scotland’s premier racecourse and the venue for both Flat and Jump racing throughout the year. One of the main Scottish festivals is the Ladbrokes Gold Cup Festival which takes place on Thursday 17th to Saturday 19th September  2025. 

Official Dress Code

Hospitality Facilities – Dress to impress with smart dress encouraged. Smart Casual dress code is accepted but  strictly no jeans, sportswear, shorts or trainers are permitted. No football colours allowed in any area of the course.

Club Stand – Dress to impress with smart dress encouraged. Smart Casual dress code is accepted and smart jeans and trainers are permitted but no ripped/torn denims. No football colours allowed in any area of the course.

Grandstand -There is no formal dress code for this area except no football colours allowed 

All prices are correct at time of publishing

Slaters– Official Menswear Sponsor

Slaters is the Official Menswear Sponsor of the Ayr Gold Cup Festival and will be giving away £1200.00 Slaters menswear voucher for the Most Stylish Gent! Slaters is a family run business with their headquarters based in Glasgow and 27 stores around the UK including Ayr. They are also online and offer a range of menswear from sartorial suits to casualwear.

Tailored Fit Three Piece Suit in blue and brown check. Was £195.00 now £145.00. Has a pull out pocket square in brown. Teamed here with their Slim Knitted Square Blade Tie in navy £9.00 Tailored Fit Tan Textured Double Breasted Two Piece Suit r  £135.00

Style Awards on Ladies Day

Held on Ladies day which this year is Friday 18th September, The Style Awards has tremendous prizes on offer and several categories including The Most Stylish Gent and The Most Stylish Couple. Entrants need to sign up on the day in the Style Awards Marquee during the first two hours of the gates opening. They will be selected by random from attendees in the crowd.

The Most Stylish Gent

Most gentlemen opt for the sartorial suit. The single breasted is the most popular but don’t forget the double breasted can make more of a statement with its peak lapels and definitely cannot be mistaken for a work suit. Look sharp in Slater Menswear’s Slim Fit Blue Plain Double Breasted Two Piece Suit from their exclusive Herbie Frogg collection.  50% Wool, 50% Polyester in blue. £245.00 Although a crisp white shirt will bring the sartorial look together, you are hoping to win the most stylish gent so stand out from the sea of white shirts and go for a lilac shirt such as their Tailored Fit Herringbone Double Cuff Long Sleeve Shirt in 100% cotton and from £34.00. Add a debon’ayre’ touch with Slater’s Purple Textured Floppy Silk Bow Tie from their exclusive Samuel Slater collection. Crafted from 100% silk in a rich textured finish. The design is oversized and floppy for volume and to make a statement. Pre-tied for convenience and fitted with adjustable sizing, £15.00.  The shirt has double cuffs ready for a pair of fabulous cufflinks. Orkney jewellery designer Sheila Fleet’s Highland Cow Oval Cufflinks brings a touch of rugged Scotland to the outfit. These sterling silver cufflinks feature the animal’s iconic head and horns set against a background of ‘Daylight blue’ enamel. £220.00 Brooches are becoming popular with men and can brighten up a dark suit. Inspired by Scottish tradition, Sheila Fleet Jewellery’s  Paisley Leaf Enamel Brooch features Sheila’s contemporary paisley design in polished silver relief with Verdi blue enamel. Although the paisley pattern originated in ancient Persia, these designs were used extensively in clothing and textiles made in Paisley, Scotland and became known as the Paisley Pattern. £224.00. Step up the paisley with Catesby’s Brown Paisley Print Brogues available from Slater Menswear. These brogue shoes feature an imprinted paisley design on the upper along with traditional brogue detailing, £59.00. Flash a pair of purple Lazy Panda Bamboo Socks £4.99 and Geoff Stocker’s colourful SIDEWINDER pocket square in 100% silk £45.00. Be prepared for the sunshine in GUESS® Rectangular sunglasses with violet coloured lens, were £95.00 now £66.50, but also be prepared for the rain in Cotswold County Hats’ Purple Midford hat a handmade 100% premium wool felt fedora hat treated with fabric protection so water rolls off, soils & stains just wipe away – £46.95

The Most Stylish Couple

For the most stylish couple, both your outfits should complement each other. Here we have curated the same jewellery design and added gold accents for the gent to match his golden lady.  

Slater Menswear’s Tailored Fit Beige Check Three Piece Suit from their exclusive Fellini Tailored collection offers an alternative hue to the normal greys and navy. From £149.00. Style with their Classic Herringbone Paisley Silk Tie from their exclusive Samuel Slater collection. Crafted in 100% silk, the tie has a paisley pattern layered over a herringbone base in neutral shades with a touch of gold. Pair the jacket and tie with a double cuff white shirt White Bluff Collar Double Cuff Long Sleeve Shirt £20.00 to show off Sheila Fleet’s  Daisies at Dawn Enamel Cufflinks in Sterling Silver £260.00 plus their Daisies at Dawn Enamel Brooch in Sterling Silver to add flair to the lapel. £327.00 This Daisy design will match the lady’s jewellery. Stand tall in Breda Lace Up Plain Comfort Flex Shoes from Slater’s exclusive Guthrie & Valentine collection. Handcrafted from smooth tan leather, these shoes have a flexible rubber sole and cushioned inlay for enhanced comfort. £99.00 Add gold accents to compliment the lady’s golden outfit: Textured Pure Silk Pocket Square in gold textured silk, £12.00 and Sockshop’s Lazy Panda Bamboo Socks in golden yellow £4.99.

The lady is a vision in gold wearing Goddiva’s Jacquard Sleeveless A-line Midi Dress £98.00 and Chanix Millinery’s CLARA Gold Saucer Fascinator / Hatinator – a saucer shaped fascinator trimmed with a coordinating silk dupion bow.  Hire for £40.00 (postage not included) with a deposit of £80.00 (refunded after safe return). If wearing one colour head to toe, combine different textures and shades. GUESS® Elsie Rhinestones Mini Handbag in a soft pale gold fabric adorned with sparkling rhinestones, was £115.00, now £57.50 and GUESS® leather mules in light bronze sheep leather. £95.00. Match the gent’s cufflinks with Sheila Fleet’s Daisies at Dawn Enamel Dress Drop Earrings £240.00 and Daisies at Dawn 11-flower Enamel Necklace in Sterling Silver £671.00

Slater Menswear images courtesy of Slaters

Sheila Fleet Jewellery images courtesy of Sheila Fleet Jewellery

Goddiva, Guess and Sockshop images courtesy of pr agency Trace Publicity.

Chanix Milliney courtesy of Chanix Millinery

Cotswold Country Hats courtesy of Cotswold Country Hat.

Geoff Stocker images courtesy of Geoff Stocker