How is Veganuary coming along? One of the easiest steps is to change your perfume.Come clean with your fragrance and choose perfumes that care about you (safe, non-toxic ingredients), animals (cruelty free tested) and the environment (sourced responsibly).

All prices are correct at time of publishing.

Obvious – Luxury French Perfume Brand

Obvious, combines simplicity and elegance with personal respect and environmental protection.  Using environmentally responsible raw materials when at all possible: natural ingredients rather than synthetic alternatives in the essences; organic alcohol for the dilution process; bottles made of recycled and recyclable glass; cork tops made from wine cork production offshoots (without plastic inserts) and external packaging entirely made of recyclable paper and no cellophane.

Une Vanille is an exotic sweet fragrance created by Perfumer: Anne-Sophie Behaghel 100ml £95.00

Une Vanille Eau de Parfum – PARFUM MUSE

• Top note: Tonka Bean Absolute from Venezuela 
• Heart: Black Vanilla Absolute from Madagascar
• Base note: Globalide Muscenone (Clean Macrocyclic Musks)

One of the fragrance trends for 2025 is layering perfumes to create your own signature fragrance. Due to the simpler ingredients of Obvious, their fragrances are perfect for layering. They suggest the following to use with Une Vanille:

• Une Vanille + Un Musc = A sweeter vanilla, gourmand with white chocolate and bitter almond facets
• Une Vanille + Un Bois = The wood refreshes the vanilla, de-sugarizes it, makes it almost bergamot
• Une Vanille + Un Patchouli = Gourmand perfume where the vanilla reinforces the tonka bean The smoky facet of vanilla is enhanced

NOYZ – Californian based Perfume Company

Noyz formulas are certified Vegan + Cruelty Free + free of  Parabens , Phthalates, Synthetic dyes and Animal by-products

They always use FSC-certified, recyclable cartons with no unnecessary plastic cellophane covering.  The perfume cap is made of limestone, a plastic alternative for lower carbon footprint and the bottle is made from 20%-60% recycled glass.

Suffering from the January blues? Sh**ty Day was created in 2024 by perfumer Jérôme Epinette to help uplift and refresh if your day sucks. 50ml £85.00

Available from Harrods 50ml-£85.00

NOYZ Sh**ty Day Eau De Parfum (50ml) | Harrods UK

• Top note: eucalyptus leaves, ocean air, coconut water, bergamot 
• Heart: salted fig, clary sage, blue violet, french lavender, cucumber
• Base note: Venezuelan tonka bean, sea soaked woods, baltic amber, cedarwood

Not only is NOYZ eco-friendly but they are also concerned with mental health issues. They have partnered with The Jed Foundation and Campaign Against Living Miserably (CALM), two organizations that drive awareness and provide important services, resources, and tools to support our mental health. Together, they hope to unfilter what’s been considered “normal,” move away from the “I’m fine” narrative, and help each other get through the great along with the not-so-great. 

Floral Street – A Modern British Fragrance Brand

Floral Street fragrances are vegan and cruelty free accredited by PETA.

Perfumer Jerome Epinette created each fragrance using sustainable raw materials sourced and synthesised by the fragrance house Robertet. Robertet has a long-term partnership with tonka bean suppliers in Venezuela, providing a stable source of income for isolated populations. This means their rich, nutty tonka bean ingredient is always responsibly sourced.

Packaging is biodegradable pulp cartons, recyclable, reusable and compostable. 

Launched in 2024, Sweet Almond Blossom,a fruity floral gourmand fragrance was inspired by Vincent Van Gogh’s Almond Blossom painting, bringing fine art and fine perfume together. The bottle and packaging display a close up piece of the painting. 50ml £74.00

• Top note: pink pomelo, passion fruit, mandarin
• Heart: matcha tea, apple blossom, heliotrope
• Base note: tonka bean absolute, vanilla, sandalwood, ambroxan

Floral Street Sweet Almond Blossom Eau de Parfum Spray | The Perfume Shop

Chloé  – British Fashion & Fragrance House

Nomade Jasmin Naturelle EDP is a jasmine gourmand scent which is vegan formulated with 100% natural origin fragrance, contains no artificial colouring and is formulated with naturally derived alcohol, and water. Created by perfumer Caroline Dumur.

• Top note: jasmine, date, pear accord
• Heart: vanilla, sandalwood
• Base note: patchouli

The bottle reveals a brown braid, tied around the neck, representing the bonds woven through travel and ongoing encounters. This symbolic motif is also engraved in the glass. The bottle is made up of recycled materials,15% of the glass bottle and 40% of the cardboard box.” 

 Price 30ml – £71; 50ml – £100.00 75ml £122.00

Chloé Nomade Jasmin Naturel Intense Eau de Parfum Spray | The Perfume Shop

Goldfield & Banks – Australia’s First Luxury Fragrance House.

Authentic native essences are sourced sustainably. They have partnered with experienced growers in cultivating botanical species and essential oil, who are passionate about premium crops with full traceability from the field to the final product. They know exactly where each crop was grown, as well as more minute details such as the growing and harvesting conditions for each batch of oil. 

Their perfumes are 100% cruelty free, vegan (except for Silky Woods and Velvet Splendour as they contain organic beeswax), and meet the stringent standards of the International Fragrance Association (IFRA). All their perfumes are diluted in organic beetroot alcohol. 

An Aromatic Gourmand fragrance, Mystic Bliss reflects upon the Aurora Australis, adorning the starry night sky over Tasmania. Cooled by pure Antarctic air, the delicate violet hues of fig fruit and cassis lend colour to aromatic notes of native Kunzea, cardamom, clary sage and immortelle. 

• Top notes: Kunzea accord, oliban, fig, mint, cardamon, cassis
• Heart: clary sage, caramel, geranium,juniper, immortelle (everlasting flower), orris 
• Base notes: cedar, sandalwood, labdanum, vetiver

Price £140.00 and available from Goldfield & Banks Mystic Bliss Eau de Parfum (100ml) | Harrods UK

Kingdom Scotland – Scotland’s First Fragrance House

Kingdom Scotland is a collection of sustainable, ethical, traceable and vegan unisex perfumes. They work with LMR Naturals in Grasse for the finest natural, transparent, sustainable ingredients. Their perfumer’s alcohol is sourced from the UK and is made from organic sugar beet from Norfolk. 

The perfumes are blended, matured, filtered and hand-bottled in Ayrshire, Scotland. 

Bottles have a wooden cap and the pumps on their glass bottles can be removed with flat-nosed pliers so that each element can be recycled. 

Packaging is sustainable and is made from FSC certified paper and card, minimising plastic use. They chose to work with UK and mainly Scottish suppliers reducing transport needs.

A proportion of their profits go towards vital biodiversity research at the Royal Botanic Garden Edinburgh in the face of climate change.

Albaura is a  fragrance in tribute to the Scottish botanist and Arctic explorer – Isobel Wylie Hutchison. Independent in spirit, with a bold purity and beauty, Albaura captures the glacial freshness of snow and ice blended with juniper berries and botanicals. 50ml £132.00

• Top note: iced botanicals
• Heart: arctic poppy
• Base note: atlas cedar, rock moss, ambergris 

Scents — Kingdom Scotland

Aqua Dos Acores – A Research Perfumery Brand

Aqua Dos Acores was founded in and inspired by the Azores, a Portuguese archipelago in the heart of the Atlantic Ocean.

The fragrances are produced responsibly protecting the environment and are paraben, silicone, and petroleum free, plus vegan and cruelty-free.The use of natural raw materials and essential oils sourced from plants growing in the Azores reaches a percentage of 90% for EDP 

Bottles are recyclable glass with packaging completely biodegradable and recyclable ,FSC certified from sustainable sources.

The logo of Aqua dos Açores is the Wind Rose, an ancient navigation instrument, a flower of many petals, magnificent synthesis of past and present, indicating both a landing place and many different directions.  

AZUL is a marine ozonic woody fragrance with green undertone, conjuring ocean winds over old wooden sailing ships drenched in salt and storms. With precious natural extracts: Cryptomeria, Geranium Bourbon, Clary Sage, Lentisk, Bergamot, Davana, Opoponax 

• Top note: ozonic notes, marine notes, bergamot
• Heart: sage, wood, geranium, lentisk, jasmine
• Base note: ambergris, wood, davana cryptomeeria, opoponax

50ml – £85 available from Aqua Dos Açores – Azul EdP 50ml

Images of Obvious and NOYZ provided by their PR Phoenix Beauty

Images of Chloe and Floral Street provided by their PR Moven Comms via The Perfume Shop

Images of Goldfield & Banks provided by their PR ANM Comms

Images of Kingdom Scotland and Aqua Dose Acores provided by their PR Mercer Keeble