For this AW26 Fashion Week season, MAD DAISY presents French Art to Wear: Lumière de Guillaumin, a new womenswear collection that reimagines French Impressionism as contemporary art-to-wear. Showcased as part of Fashion Scouts ‘Ones to Watch’ designers.
Dedicated to the inner strength and beauty of women, the collection is inspired by the works of Jean-Baptiste Armand Guillaumin from the Petit Palais, Musée des Beaux-Arts de la Ville de Paris. Its core theme is the artistic reinterpretation of museum heritage through the lens of contemporary fashion and cultural dialogue. It positions clothing as a wearable gallery: a meeting point where art history, emotion, and everyday life co-exist. Rather than a traditional seasonal drop, the collection “Lumière de Guillaumin” is conceived as an ongoing cultural project. Through advanced digital techniques and unique proprietary methods, MAD DAISY translates Guillaumin’s signature light, colour vibration, and painterly depth into textile prints. Key pieces include airy dresses with brushstroke-like textures, sculpted suits with abstracted motifs, feminine tops, tailored coats and ensembles with translucent textures and signature prints. Crafted in silk, linen, cotton, and viscose.
Designed to exist both on fashion stages and within cultural institutions, the brand ‘s mission is to restore the emotional connection between museum heritage and wider audiences and strengthen the historic dialogue between art and fashion
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Credits: Runway shots provided by pr agency I.Dea PR
RACING FASHION 