Acid Running, the London-based running brand has now launched its first range of gear for women. Following the success of the menswear range, this all-new collection follows suit with the popular 2-in-1 Shorts £95.00, Fitted Tanks £75.00, Lightweight Running Jacket £150.00 and T-shirts following a new smaller silhouette as well as Low Impact Running Bra £75.00 and High Impact Running Bra £85.00 running bras plus full-length Running Leggings £95.00.
All prices are correct at time of publishing.
From the very beginning, Acid Running wanted to reflect the authentic voice of running and that it requires an element of suffering. “For us, even the most committed runner can be a reluctant runner,” says founder Oliver Powe. “The idea that the runner is forced to accept that nothing great can be achieved without some form of suffering, for us is transgressive and exciting. It contradicts everything that our society and marketing tells us.”
Their logo of a split hare logo mirrors the elements of suffering and reward, a split duality. The hare has however taken a life of its own where the darker elements have become more resonant and therefore amplified. “We’re in no way advocates of masochistic running. For us, it is about controlled discomfort which enables us to manage life’s challenges and joys. It better equips us,” adds Powe. “More importantly, all runners know that the level of clarity, or transcendence, that can be achieved when the ego has been stripped away, is incomparable. It quickly dissipates, but if you can return to your loved ones with as much as 1% of this clarity, yours and their lives are vastly improved.”
Designing a collection targeting all runners and all body shapes, Acid Running is recognisable through its relaxed silhouettes, which in turn enable the garments to perform at different intensities. “Our fabrics have a buttery, soft hand feel and the presence of natural fibres ensures odour-resistance,” says Powe. “You could effectively run in our T-shirts three or four times before you’d need to wash them.” Acid Running’s cold colour palette and best selling 2-in-1 shorts, alongside its range of performance running T-shirts, vests and long-sleeve tops as well as sweats and accessories including performance caps have quickly emerged on the radar of discerning runners. “Fundamentally, the garments can perform on a slow 5km run all the way up to an ultra marathon distance. The added beauty, you don’t need to swap them out for your post run coffee or beer. A simple premise, but it requires tireless work to achieve,” he adds.
Images provided by Acid Running
RACING FASHION 