We’ve rounded up a few of the latest in men’s fragrances for this year that say a day at the races — ranging from the large well known brands to the small niche perfume houses.  

All prices are correct at time of publishing.

Hugo Boss: Boss Bottled Striking Lavender – Launched this year 2026, this limited edition fragrance blends the light sweet scent of lavender with a fresh woody aroma. There is a growing trend of lavender in men’s summer fragrances creating a lighter fresh aroma which is perfect for a summer day at the races .

Top note: white lavender essence

Heart: blue lavender essence

Base note: Moss accord

Price £58.40 50ml £80.00 100ml

HUGO BOSS Boss Bottled Striking Lavender Eau de Parfum Spray 100ML | The Perfume Shop 

Jean Paul Gaultier: Le Beau Narcisse -Launched this year 2026, the floral woody musk fragrance to be worn in summer day or evening. Inspired by Narcissus who admired his own reflection in a pool of water, the bottle is a sculpted torso draped only with a golden scarf set with a blue stone, the scent is blue like a clear pool. 

Top note: bergamot,

Heart: powdery musk

Base note: tonga bean

Price £82.00 75ml, £111.00 125ml

Jean Paul Gaultier Le Beau Narcisse Eau de Parfum Spray 125ML | The Perfume Shop 

Givenchy: Gentlemen Society Sport -Launched this year 2026, a citrus woody floral fragrance for the gentleman who is determined , bold and always on the move. A fresh fragrance for an exciting summer day at the races.

Top note: Lemon Quartet from Sicily, Lavender, Clary Sage, Sicilian Lemon Tree Petitgrain 

Heart: French Narcissus Absolute, Iris Concrete, Vetiver Quartet 

Base note: Cedarwood, Patchouli, Ambery Woods, Blooming Musk, Tasuki Vanilla Absolute from Madagascar 

£79.00 60ml, £103.000 100ml

Givenchy Gentleman Society Sport Eau de Parfum Spray 60ML | The Perfume Shop 

Cerruti: Vivo Elixir – Launched this year 2026, an Oriental Fougere scent that embodies freedom and masculinity. VIVO ELIXIR celebrates fragrance as the ultimate form of self – expression, inviting you to BREAK THE CODE and GO FURTHER. Spicy & vibrant, warm & sensual, deep & bold, keep this fragrance for the cooler months of the autumn/winter races. 

Top note: Pink Pepper, Nutmeg, Lavandin 

Heart: Saffron, Vanilla, Suede 

Base note: Amberever, Cistus Absolute, Cedarwood Virginia, Oud 

£68.00 60ml, £92.00 100ml

Cerruti VIVO Elixir Eau de Parfum Spray 100ML | The Perfume Shop 

Savile Row Private Collection is a collection of 6 unisex fragrances created at the end of 2025. All fragrances are inspired by the artistry of Savile Row and the meticulous precision required to craft bespoke, one of a kind creations. Each scent is inspired by the artistry of tailoring, a perfect match for your raceday attire.Two of the freshest scents are:

Sartoria – inspired by the fit and form, a woody marine that feels impeccably cut.

Top notes: Lime, Blackcurrant, Clary Sage, Geranium 

Heart: Lavandin, Juniper, Pink Pepper, Cardamom

Base notes: Leather, Amber Woods, Patchouli, Cedarwood

Tela – inspired by the fabric with soft folds of floral, amber and spice.

Top notes: Lemon, Apricot, Pepper 

Heart: Ylang Ylang, Freesia 

Base notes: Vanilla, Sandalwood, Musks

Price £225.00 100ml 

Founded in London’s historic Jermyn Street famous for gentlemen’s clothing, fine fragrance and grooming brand Czech & Speake also focuses on the historic tradition of a discerning eye for luxury and the finer detail. Their signature unique perfume, No.88 named after the location of the first showroom on Jermyn Street defines English luxury with a fresh, woody top note of reviving bergamot, the richness and warmth of geranium, rose otto, cassie and exotic frangipani, combined with dry base notes of vetiver and sandalwood. Available in a fresh eau de cologne £150.00 100ml or EDP £185.00 100ml. Although No 88 is not new to the market, they have created a new limited edition this year titled ‘No 88, The Prince of Darkness’ in tribute to Ozzy Osbourne who was the most loyal fan of No.88 for over 30 years. Czech & Speake, worked with the Osbourne family to honour The Prince of Darkness with this limited tribute edition. The limited edition has different packaging with handmade, high-grade stainless steel. With every purchase Czech & Speake will donate £50.00 to Cure Parkinson’s – the charity chosen by the Osbourne family to benefit from this launch in Ozzy’s memory. £250.00 100ml EDP spray

No 88 Prince of Darkness Limited Edition – Czech & Speake 

Hugo Boss, Jean Paul Gaultier, Givenchy and Cerruti images courtesy of The Perfume Shop via pr agency Maven Comms

Savile Row Private Collection images provided by pr agency Icon Partnership

Czech & Speake images provided by pr agency Task PR