Called British Champions for a reason, it is a prestigious race day known for the crowning of the champions for that year’s flat season as the very best jockeys, horses and trainers compete for this coveted title. Held this year on Saturday 17th October 2026

The Flat season at Ascot includes all racedays from 1st May 2026 to the 29th October 2025, and so their summer dress code still applies 

All prices are correct at time of publishing

Official Dress Code for the King Edward VII Enclosure & Hospitality areas.

Guests are required to dress for a smart summer occasion. Gentlemen must wear tailored trousers with a jacket, collared shirt and tie or cravat. Trainers are not allowed. Fancy dress, novelty attire and sportswear are also not permitted.

We Say.. Although autumnal days are here, most gentlemen still prefer to wear suits to QIPCO British Champions Day rather than don the heavier wool and tweed jackets.

Savile Row tailor, Scabal’s Soho Suit Jazz in dark red will sartorially stand out from the sea of blue and grey suits. The 100% Super 130’s wool is woven into a fine twill, perfect for the transitional months when it is not so cold. £2,250.00  Here worn with their Dark Blue Stripes Formal Shirtl made from 100% Egyptian cotton and adorned with mother of pearl buttons. £425.00 and Light Grey 100% Silk Tie in a floral design. £175.00. Step into their Brown Oxford Light Shoes made from calfskin and crafted in Italy, £550.00, and pair with limited edition Pantherella x Sanderson Tapestry Trees Socks available from Sockshop. In wild plum, the print is from a wallpaper design by historic interior design brand Sanderson of intertwining oaks and other species based on native British woodlands. 60%  Egyptian Cotton Fil D’Ecosse for smoothness and breathability 40% nylon. Also available in forest green, £29.99. Add a touch of flamboyancy with Furious Goose’s Thames Collection Kingston Pocket Square 100% silk twill, in swirling red and silver, inspired by the majestic River Thames flowing outside the Furious Goose studio. Subtly incorporated into the design is a gentle reminder of life’s constant movement: the words ‘Change Always’ or ‘Always Change’ and ‘Go With the Flow’ nestle gracefully among the waves. £90.00. If the weather turns a bit nippy, wrap up in Geoff Stocker’s TABARD silk scarf in claret red £90.00. Add the final accessories with Deakin & Francis Sterling Silver Embroidered Ladybird Lapel Pin an intricate ladybug design hand-stitched for them by London’s premier embroidery house who provides embellishment services to the Royal Family, Royal Armed Forces, Saville Row and now Deakin & Francis. £150.00. Even if you were not born in the year of the horse, go equestrian with their Sterling Silver Oval Zodiac Horse Signet Ring handcrafted in their Birmingham office, £655.00. October can still have sunny days so keep those sunglasses handy. Scabal have collaborated with Belgian artisan house Ludovic Elens who have created a limited edition collection of genuine horn sunglasses just for Scabal.There are four designs in the collection, each frame is  named after an English seaside town chosen for its unique atmosphere. We’ve chosen the sophisticated and elegant Salcombe. SCABAL X LUNETIER LUDOVIC SUNGLASSES SALCOMBE BROWN handcrafted in brown buffalo horn. £1400.00

Official Dress Code for the Queen Anne & Winning Post Enclosures

With the exception of Royal Ascot, no formal Dress Code applies in the Queen Anne and Winning Post Enclosure during either the Flat or Jumps season. However they do encourage racegoers to dress for a smart occasion and most guests do dress up. Fancy dress, novelty attire and sportswear are not permitted.

We Say.. put more emphasis on the smart part of the smart casual attire.

Wear a light coloured blazer such as Simon Carter’s Soft Blue Silk Jacket in 100% slub silk £595.00 with their Night Paisley Silk Pocket Square Navy – a subtle take on the classic paisley print but interwoven with fern tendrils, hidden barn owls and the odd cobweb, £55.00. Bring a colour contrast with Mr Marvis’ Night Foxes * The Coolerdays   dark brown heavy stretch cotton twill chino trousers. £119.00  Don’t forget a belt  Simon Carter Reversible Spanish Leather Belt offers one side brown and the other side black leather, £89.00 Introduce a pattern to your outfit with Simon Carter’s  Painted Floral Stripe Shirt The blue stripes on this 100% white cotton shirt appear to have been applied by hand, with gentle fading and shading, with flowers gently laying over the background as if picked from a meadow and laid on a tablecloth. Gerberas, sweet peas and pansies are there, with other delicate wildflowers, £150.00. If the weather feels too cool, layer with Mr Marvis’ lightweight  Avenues * The Cotton Crew pullover in light blue organic cotton, £89.00. Step out in continental style with a pair of Sebago’s Classic Dan Leather Loafer in rich brown burgundy leather, £220.00. Accessorise with Dower & Hall’s equestrian Men’s Pegasus Talisman Necklace Suspended from belcher chain, this sterling silver necklace has a blackened oxidised finish that add depth and contrast, £198.00 and Coeur de Lion’s ⁣Bracelet Precious Fusion link chain combining the blue hues of sodalite cubes with the shine of hematite and a stainless steel link chain, £105.00 Complete the look with Guess’ Square sunglasses in black plastic frames with blue logo and blue gradient lenses, were £135.00, now £94.50

Scabal images provided by Scabal

Geoff Stocker images courtesy of Geoff Stocker

Furious Goose images courtesy of Furious Goose

Deakin & Francis images courtesy of Deakin & Francis

Sockshop and Guess images courtesy of pr agency Trace Publicity

Simon Carter images provided by Simon Carter

Mr Marvis and Sebago images provided by pr agency Fabric PR

Dower & Hall and Coeur de Lion images courtesy of pr agency We Are PR UK