Miamo, the Italian clinical skincare brand, has just launched in the UK this year. The name ‘Miamo’ carries a value-driven meaning at the heart of the brand. Translated as ‘I love myself’, it reflects a philosophy of self-care and lifelong wellbeing.
Founded in 2012, Miamo is family-managed: pharmacists Dr Elena Aceto di Capriglia and her daughter Dr Camilla D’Antonio shape the brand’s scientific vision: her son and brother Giovanni D’Antonio, Chief Executive Officer, steer the overall strategic direction.
All prices are correct at time of publishing.
Within the full product range, several formulations have become standouts in Italy, particularly in anti-ageing, hydration and pigmentation-focused treatments.
Hero products include the RENEWAL PEEL Renewal Peel Serum, an exfoliating peeling serum formulated with ELPA25®, a patented, new-generation blend of acids that stimulate cell regeneration without irritating or drying the skin. It is non-photosensitising and can be used even during sun exposure. £96.00 for a box of 8
The Age Reverse and Longevity Plus lines, supported by one granted patent and two patents pending, have achieved outstanding results, reflecting strong consumer demand for performance-driven skincare solutions designed to support long-term skin health.
AGE REVERSE GLOW PRIMER SERUM designed to prepare the skin for makeup and improve its longevity and designed to enhance radiance while supporting skin renewal. Formulated with: Epigenage, an exclusive patent by Miamo laboratories, helps stimulate antioxidant and anti-inflammatory defenses, promoting epidermal and dermal regeneration. Natural Extracts: to help reshape the facial contours and reduce the visibility of wrinkles for a final lifting effect – the high concentration of Carrageenan provide a non-comedogenic primer effect; shimmer particles and photoluminescent actives for an immediate glow effect, and Vitamin E: antioxidant, soothing, and moisturizing action.£34.00 10ml, £87.00 30ml
Longevity SOFT SATIN CREAM Focused on regeneration and restructuring for normal and combination skin. Silicone free, paraben, free and PEG free. £76.00 50ml or £67.00 for a 50ml refill.
The brand offers more than 100 customisable protocols developed to address a wide range of skin conditions and concerns including ACNEVER® CREAM for oily and acne-prone skin. Its formula with Acnever Complex™ combines selected active ingredients that work in synergy to target imperfections and signs of aging. Salicylic Acid: for sebum-regulating, exfoliating, and antibacterial action, helping to prevent imperfections. Niacinamide (Vitamin B3): reduces discoloration, evens skin tone, and protects the skin from environmental damage. Silver: offers purifying and balancing effects thanks to its antibacterial properties. Azeloglycine: helps regulate sebum, hydrates, smooths, and evens the complexion and Bakuchiol: a powerful plant-derived retinol-like active, suitable even for sensitive skin, improves acne-prone areas, and reduces wrinkles and imperfections. £37.00
and GENTLE ROSE cleanser for the most sensitive of skin. £23.00 250ml.
Images owned by Miamo and provided courtesy of pr agency Public Platform
