Gentlemen – What to Wear to Ascot’s King George Weekend

In July, the focus for the Berkshire track is their QIPCO King George Diamond Weekend and the headline attraction, the King George VI and Queen Elizabeth Stakes. The action is held across two days, a Friday and a Saturday. This year the dates are Friday 24th and Saturday 25th July 2026.

Official Dress Code for the King Edward VII Enclosure & Hospitality areas.

Guests are required to dress for a smart summer occasion. Gentlemen must wear tailored trousers with a jacket, collared shirt and tie. Trainers are not allowed. Fancy dress, novelty attire and sportswear are also not permitted. We Say… Although a blazer and chinos are acceptable, most gentlemen go all the sartorial way wearing a suit and tie. However don’t cloud your summer day with a dull dark suit, go light or bright to stylishly stand out from the crowd.

All prices are correct at time of publishing

Linen suits not only keep you cool in the summer, they can also pull off those delicate pastel shades. Favourbrook’s Pink Camberley Linen Cooper Suit was £940.00 now £600.00. Add a splash of red and be one with nature with their Red Gold Bees Silk Pocket Square Was £50.00 now £25.00. The crisp white shirt is a safe sartorial bet to pair with the pastel suit, but for the more daring of the dapper gents, mix your pastels and go for lilac! Their Mawes Cotton Gatsby Shirt in lilac was £150.00 now £75.00. The French double cuffs are waiting to be adorned with Sterling Silver Dragonfly Cufflinks by Deakin & Francis Hand-enamelled in a beautiful pink finish, with detailed patterns to the wings and big dark eyes. £395.00 Pair the shirt with Favourbrook’s Pink Charleston Silk Tie Was £125.00 now £85.000. Slip into comfort and style with a pair of smart soft loafers and why not keep ‘in the pink’ with  PLYMOUTH Pink Suede Penny Loafers by Manolo Blahnik £825.00  Add the last debonair touch with Markus Round Sunglasses by Hackett London  in light grey marl. £169.00and Straw Fedora Summer Hat from Cotswold Country Hats in a natural shade with a wide red grosgrain ribbon band and bow. £29.95

Official Dress Code for the Queen Anne & Winning Post Enclosures

With the exception of Royal Ascot, no formal Dress Code applies in the Queen Anne and Winning Post Enclosure during either the Flat or Jump seasons. However they do encourage racegoers to dress for a smart occasion and most guests do dress up. Fancy dress, novelty attire and sportswear are not permitted. We Say.. put more emphasis on the smart part of the smart casual attire.

Perfect for the smart smart casual look is Stretch Linen Blend Blazer by Hackett London was £420.00 now £294.00 Fabric is 75% Cotton and 24% Linen with 1% elastane for stretch. In a cool natural beige shade. Pair with their sage green Slim Fit Kensington Chinos  in 96% cotton and 4% elastane for comfort and stretch. Were £150.00 now £120.00 The trouser has loops so wear with their Parachute Stretch Belt in khaki green plaited webbing and brown vegan leather detailing. £80.00 If you opt for not wearing a tie, a patterned shirt seems to look best as the plain white formal shirt can look as though something is missing (i.e the tie). Tailored Fit Cotton-Linen Stripe Shirt   in orange stripes allows this shirt to stand on its own. 62% cotton, 38% linen was £130.00 now £91.00. You may forgo the tie, but don’t forgo the pocket square .Paisley Wool Pocket Square   in sage green 100% wool. Was £45.00 now £36.00. The loafer gives a more relaxed style whilst still looking smart. Martin Plain Suede Loafer in green suede, was £190.00 now £152.00 Go golden ochre in their Square Nikla Sunglasses  £169.00 and complete the look with a Summer Packable Fedora Hat in cream straw with wide beige grosgrain ribbon band and bow from Cotswold Country Hats. £29.95

Favourbrook, Hackett and Manolo Blahnik images courtesy of PR agency lm-communications

Deakin & Francis images provided by Deakin & Francis

Cotswold Country Hats image courtesy of Cotswold Country Hats


Leave a comment