Fashion Scout celebrates 20 years of discovering and platforming emerging talent. “We started with a very simple belief: brilliant designers should have the opportunity during London Fashion Week, with access to the professional infrastructure and support needed to present their talents at its best,” says Martyn Roberts, Founder and Director of Fashion Scout. “Twenty years later, what remains most exciting is that moment before everybody knows the name.” 

This season, here are a few of the latest ‘Ones To Watch’ designers.

MAD DAISY @maddaisyofficial

For SS27, Mad Daisy presents her latest Art to Fashion Collection titled ‘Quiet Garden’.  

Quiet Garden was inspired by Henri Matisse’s drawing Fleurs et Fruits (Flowers and Fruits 1944) from the collection of the Musee d’Art Moderne de Paris. Matisse’s delicate ink linework, floral motifs, fruit, vases, and tranquil domestic composition provide the starting point for the collection’s prints, cuts, and expressive details. Quiet Garden translates the artist’s intimate world—filled with light and stillness—into a contemporary women’s wardrobe. 
Founded by Dr. Margarita Fedoseev in 2017. The brand brings together fashion, museum culture, and contemporary creative technologies, opening new ways of engaging with art. Moving beyond seasonal fashion, MAD DAISY views clothing as a form of cultural dialogue, restoring an emotional connection between art and everyday life.

CHRISTINE ELIZABETH @christineelizabeth_official

The ‘Blooming’ collection explores British wool, lambswool and brushed mohair transforming natural fibres into original woven textiles before shaping them into garments.

Christine develops her clothes from the fabric out- exploring yarn, texture and weaving techniques to discover how the cloth itself can shape a silhouette and change the way a garment feels on the body. For Christine, a collection doesn’t begin with a sketch , it begins at the loom. The collection started with the Grace dress – in whispering white brushed mohair and wool, handwoven and constructed in the studio on a George wood dobby loom. Christine Elizabeth is a British Fashion Textile designer developing a distinctive fashion language through woven cloth. Her signature aesthetic is characterised by intricate textile construction, tactile surfaces, and a considered approach to colour and form.

ENNY @enny.atelier

Founded by an Italian designer, and based in London, ENNY’s SS27 is titled ‘Tra Terra E Mare – Between Land and Sea’, bringing together two worlds: Italian heritage and contemporary London life through a love of making and a belief in the beauty of well crafted clothing.

The label is rooted in personal storytelling. Memories, places, family and the beauty of everyday life all feed into the design process, giving each collection a sense of intimacy and character. Fabric plays a central role. Materials are sourced predominantly from Italy and chosen not simply for quality, but for the way they feel, move and help shape the final garment. Rather than following passing trends, ENNY takes a more personal approach to fashion, creating clothes with emotion, individuality and a strong respect for craftsmanship.

LEILA DANIELE @leiladanieleofficial

Titled ‘La Terre Brune’, Leila Daniele’ collection is sustainable fashion focusing on exploring femininity and cultural identity through innovative design and material experimentation.

Rooted in West African heritage, the brand places textiles at the centre of its design process, working with handwoven fabrics, natural materials and slow handmade techniques that carry the time, knowledge and individuality of the people who make them. 

LABEL ASTHA GARG @labelasthagarg

At the core of Label Astha Garg’s design philosophy is a commitment to material innovation and sensory exploration.

For this collection, Astha brought unusual materials such as wood, metal and roses creating: a wooden fringed embroidered cocktail dress with fringed cape and a column maxi dress punctured with metal eyelets and threaded with small red roses. A dark blue pashmina mini dress depicted an Indian marriage procession in intricate embroidery was teamed with a hand carved wooden clutch. With fabric sewn into her lineage, thanks to her family’s long history with garments, Astha Garg is bringing that legacy into the modern day. The Indian born designer explores human emotion, perception, and the body’s relationship with the senses.

CREDITS

PRODUCTION: Fashion Scout @fashionscout SHOW PRODUCTION: Martyn Roberts @mrfashionscout

STYLING: Rebekah Roy @rebekahroy_

I.DEA PR : @i.deapr

CATWALK IMAGES :@itschrisyates

HAIR: Sally Beauty | UNITE Hair Hair led by Narad Kutowaroo, UK Creative Director and Ambassador for UNITE Hair @naradkutowaroo @unite_hair_uk @sallybeautyuk

MAKE-UP :AOFM Makeup Academy Make-up led by Mandy Gakhal for AOFM Makeup Academy @mandygakhal @aofmakeup