Although British Champions Day is not the final day of the Flat racing season, it is the last of the major festivals and a popular end-of-season highlight. Held this year on Saturday 17th October 2026.

Official Dress Code in the King Edward VII Enclosure & Hospitality Areas

Guests are required to dress for a smart summer occasion. Millinery is not compulsory, but hats and headpieces are encouraged. Examples of acceptable attire include but are not limited to: A dress, suit or jumpsuit with a hat or headpiece. Trainers are not allowed. Fancy dress, novelty attire and sportswear are also not permitted. 

All prices are correct at time of publishing

We Say…After our long summer heatwave, will October be mild? It isn’t a safe bet but layering is -Safiyaa London’s Flaminia Midi Dress gives the best of both seasons. In pale yellow with no sleeves if we have a heatwave £1295.00, plus their Brigitta Jacket matches with the dress perfectly. Also in pale yellow. A cropped style with ¾ length sleeves. £1095.00. Really Wild’s Buckingham Easy Fit Cape will give another layer without looking bulky. In cream and 100% merino wool. £595.00 Hats are not compulsory for British Champions Day with many ladies choosing not to wear one; however it is still a major racing event and will complete your fabulous outfit. Don’t go too ostentatious; aim for a subtle style such as Amelie boater hat by Elena Shvab Millinery In a pale blue and white with wide brim and trimmed edges. Decorated with hand shaped flower in the same fabric as the hat. Made of boucle tweed fabric which means it will also not look out of place for the jump season race days. £485.00 Add more blue with Lalage Beaumont’s Maya East West Alce Leather Handbag in a bluebell shade. In soft grainy print Italian calf leather for texture and gold plated hardware. Maya is large enough to carry a phone, purse, keys and small make-up, £875.00. Ankle boots look good in both cold and warm days especially in a light shade.Kat Maconie’s Samara Hourglass Heel Ankle Boots are in pearl white calf leather. They feature a sculpted hourglass heel and are adorned with decorative gold studs of various sizes.£560.00  Sparkle with Dower and Hall’s Sapphire & Aquamarine Large Cascade Earrings  in 18k yellow gold £1610.00 and their  Sapphire & Aquamarine Cascade Cluster Ring in 18k yellow gold £3750.00. Add a contemporary twist to the pearl necklace with their  Large Keshi Luna Pearl™ & Aquamarine Twist Necklace   – three-strands featuring a mix of pale blue aquamarine gemstones, polished gold vermeil beads and white freshwater pearls that can be worn loose or twisted. The centre of the necklace has a large irregular white keshi pearl pendant. £495.00 All these pieces are handcrafted in Dower and Hall’s London studio. Just in case the sun shines, make a clear statement in luxury eyewear brand, Anna-Karin Karlsson’s LOGO DUDE – Translucent sunglasses. Crafted from a titanium and acetate blend, adorned with real 24K gold and white gold plating. 1325.00 euros

Official Dress Code for the Queen Anne & Winning Post Enclosures

Whilst they encourage racegoers to dress for a smart occasion, no formal Dress Code applies in the Queen Anne and Winning Post Enclosure during either the Flat or Jumps season, with the exception of Royal Ascot. However, during the Flat season at Ascot, guests generally choose to dress for a smart occasion. Millinery is not compulsory, but hats and fascinators are encouraged. Fancy dress, novelty attire and sportswear are not permitted.

We Say … .A trouser or skirt suit allows you to make a last minute choice on wearing a jumper, blouse or camisole underneath depending on the weather that day. However, opt for the summer bright colours rather than autumnal shades. Lalage Beaumont Imogen Jacket comes in cool watermelon wool faille £1099.00 with matching wide leg Paloma Trousers £699.00 Wear underneath the jacket their Stephie Top – a sleeveless, button-neck top in sky blue silk chiffon with mini multi-coloured embroidered dots. £729.00.  If the weather is chilly, just add another layer with Marella’s Extra fine merino wool cardigan in deep blue £180.00. The high neck of the silk top will still be on show. Pinar Ozevalt Dandelions earrings in sky blue will compliment the top. Handmade with intricate crochet and delicate beadwork, £80.00. Ankle boots are the perfect footwear for a trouser suit, Kat Maconie’s  Shru Flared Heel Ankle Boots in soft champagne gold are embellished with crystals and will catch the light as you walk. £530.00. Hats are not compulsory but a fedora looks fantastic with a trouser suit. Blue Ivy by Elena Shvab Millinery is a baby blue wool felt fedora decorated with hand embroidery and colour matching flowers plus velvet hat band. This hat will see you through the autumn/winter seasons and spring too. £275.00 Add juicy orange to your watermelon suit with Lalage Beaumont’s Maya Midi Caribou Leather Handbag   in soft grainy print Italian calf leather to add texture,  £875.00. Accessorise the look with Marella’s Pure silk satin foulard scarf in light blue -wear around the neck, in your hair or on your bag, £115.00 and look peachy in luxury eyewear brand, Anna-Karin Karlsson’s SHADE OF SIRENS – Peach sunglasses. A sculpture created as a hymn to the sirens, capturing a whimsical, aquatic story dressed as sunglasses. 1175.00 Euros

Safuyaa London images courtesy of Safiyaa London

Lalage Beaumont images courtesy of pr agency CiCi PR

Elena Shvab Millinery images courtesy of Elena Shvab

Kat Maconie images courtesy of Kat Maconie

Dower & Hall and Pinar Ozevlat images courtesy of pr agency We Are PR UK

Marella images courtesy of pr agency Trace Publicity

Really Wild images courtesy of pr agency Task PR

Anna-Karin Karlsson images courtesy of pr agency Goods Agency